How to Start a Magazine

So you’ve got an idea for a print magazine. You have the perfect social movement to capture in matte CMYK. Perhaps a glossy lifestyle that Instagram just doesn’t do justice. You’ve come to the right place. This week marks my first as an advisor to Makeshift. I have stepped down as Executive Director, leaving my

Catalogs Remain a Staple in Retailers’ Toolboxes

Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. While some adapted their catalog practices to complement modern trends, rode out the recession and reaped